BRINGING LIME-LIP TO LIFE FOR TET
Tet in Vietnam isn’t complete without a fizzy clink of 7UP on the table. We wanted to go beyond just being present—we wanted to become part of the celebration. So we turned a refreshing sip into something magical: Lime Lips—a fun, visual twist that appeared after taking a sip of 7UP, inspired by the product’s lime essence. It became the symbol of spreading sweet wishes (and maybe a little mischief) for the Lunar New Year.
THE LIME LIPS
The Lime Lips, a visual cue inspired by the lime ingredient of the product, appear after drinking 7 Up. These Lime Lips add a touch of joy and playfulness to the Tet season and are featured across all platforms during this festive period.
TVC
It was a young, trendy and fun showing how 7up upgrade their times during Tet. I did follow up with director to make sure the film Vibe dynamic, in the beat of Vietnamese popular Game Noi Chu, from creating graphic fun and catchy, wardrobe join to music production.
tammybytaam.com 