Kotex MiniMeow combines ultra-compact convenience with playful packaging, offering young users a discreet yet stylish period care experience.
MINI-SIZE, MAX-STYLE
I was lucky having a chance joining this fun, young and unique campaign of Kotex.
After releasing the TVC, my role was creating two 15s TVC base on the functional and emotional benefit. Also adapting the key visual into digital banners.

Youtube cover

News take-over ads
HALLOWEEN SOCIAL CONTENT
It would be a shame for Kotex Minimeow to miss out on Halloween.
The idea for Halloween social post is featuring the stylish look of Minimeow by using the branding element: Cat Paws. So let’s have a look if Minimeow joins Halloween, what will it look like?




KOTEX MINIMEOW x NGO
A Sneaker Design Contest: Using Minimeow materials in order to create a collaboration with NGO – a Vietnamese Sneaker Brand. As a shoes lover, I created a pair of shoe that I would wear if it become real one. I had heaps of fun joining this contest.

