warrior

Mental Energy for the Game-Obsessed Generation

MENTAL ENERGY FOR THE GAME-OBSESSED GENERATION

Warrior isn’t just an energy drink—it’s a call to Get Your Head Back in the Game. For this Thai drink breaking into Vietnam, we built a Gen Z dream world: bold, bright, competitive.

This campaign targets the new generation of gamers who thrive on mental agility, focus, and stamina. It celebrates the high-energy, fast-paced world of gaming and emphasizes the importance of mental energy in achieving peak performance. The campaign positions the product as the ultimate fuel for gamers, helping them maintain sharp focus and stay energized during long sessions.

EXECUTION
The visuals are dynamic and fast-paced, mimicking the intensity of a gaming environment. Neon lights, digital effects, and immersive soundscapes create an exciting, futuristic atmosphere that resonates with the gaming culture. The campaign conveys that mental energy is just as important as physical strength for gamers, offering a product that helps them level up both mentally and physically.

SPECIAL EDITION PACKAGING

The objective is creating a new packaging design for Warrior that attracts Gen Z and it has to be collectable.

Final design – The cool thing about this design is they have meaning individually and when they’re stacked, the combination create a character with the prize of the promotion.